Sgt. Puppa is a fashion & lifestyle brand for trendy pooches and their families : built to feel playful, bold, and premium across product, content, e-commerce, and retail.
The goal was to create a distinctive, scalable brand world that could translate consistently from packaging and photography to an immersive physical store experience in Las Vegas.

Approach

Built the brand as a single system : identity, product, and retail designed together to keep the experience cohesive across touchpoints.
A strong graphic backbone (including a recurring emblem/pattern language) anchors the playful tone, while the retail environment amplifies the brand through custom fixtures, signage, and visual merchandising.

Deliverables

• Brand visual identity system

• Full product line design

• Website design and structure

• Art direction for photography

• Packaging and printed collateral

• Retail store design and visual merchandising

Impact

Delivered an end-to-end brand launch with a cohesive customer experience across e-commerce and a physical boutique at Las Vegas Fashion Show MalL, built to scale through consistent identity, content, and retail execution.