IINFYNII is a contemporary fashion brand with a strong focus on sculptural design and visual impact. The project involved building the brand from scratch, including identity, product development, and digital presence, with the challenge of achieving a premium positioning in a competitive market under tight budget constraints.

Approach

• Define a clear, differentiated brand identity from inception

• Design a cohesive product range aligned with the brand’s positioning

• Build a scalable visual system across product, digital, and content

• Optimise creative and production decisions to maximise perceived value

• Lead the full design-to-production process, from concept to launch

Deliverables

• Brand visual identity system

• Full product line design

• Website design and structure

• Art direction for photoshoots and post-production

• Social media assets and content elements

• Online packaging and printed lookbooks

Impact

The project enabled the launch of a market-ready fashion brand with a clear, premium positioning. A complete product range and digital ecosystem were delivered from scratch, allowing the brand to operate consistently across e-commerce, content, and communication. Strategic design and production decisions maximised perceived value and efficiency, supporting a high-end result within limited budgets.